About Arnoks
Lasang Pang World Class.
Arnoks Food Corporation is the Filipino food and franchising company behind Arnoks Special Fried Chicken. It all started with one simple idea: crispy, flavorful fried chicken at prices Filipino families can afford. Today Arnoks is building something bigger: a food business system that helps everyday Filipinos run a food business of their own. 🍗
Our story
👉 Read how it all began: Our humble start
- April 2019: the beginning. Arnoks starts at the barangay level in Santa Cruz, Tarlac City, with Original and Spicy fried chicken, gravy and rice.
- August 2021: registered. The business is registered with the Department of Trade and Industry (DTI).
- August 2022: protecting the brand. The ARNOKS logo trademark application is filed with the Intellectual Property Office of the Philippines.
- 2024: Arnoks Food Corporation. The company is registered with the Securities and Exchange Commission (SEC), ready for franchise agreements, a commissary and growth.
- 2026: one franchise, your choice of setup. The ₱49,500 Universal Franchise Starter, Arnoks Academy, One School, One Arnoks and the Prime-X mobile kiosk concept.
Along the way, Arnoks grew from a local fried chicken business into a network of 2,100+ home-based resellers, 83 food houses and 78 One School, One Arnoks franchises (as of October 2026; a location can belong to more than one group), supported by its own premixes, gravy and signature sauces.
Our mission
To serve delicious, affordable, and consistently high-quality Filipino food while empowering entrepreneurs, creating livelihood opportunities, and bringing the Arnoks experience closer to every community through innovation, accessible franchising, and operational excellence.
Our vision
To become a globally recognized Filipino food brand, known for world-class taste, innovative food-business solutions, and a sustainable franchise ecosystem that enables communities and entrepreneurs to grow with Arnoks across the Philippines and around the world.
Our core values
- Quality: deliver great taste and consistent food standards.
- Integrity: build trust through honesty, fairness, and accountability.
- Innovation: develop smarter, more accessible ways to serve customers and grow the business.
- Entrepreneurship: create opportunities for aspiring business owners.
- Community: grow alongside the people and communities we serve.
- Excellence: pursue continuous improvement in every product, service, and operation.
- Shared Growth: build a business where the success of Arnoks and its franchise partners strengthens one another.
Our brand promise
"Lasang Pang World Class." We bring world-class ambition to Filipino flavor: serving our customers, empowering our partners, and building opportunities for generations to come.
Meet the founder
Jonathan Dela Cruz Taguines, Founder, President and Chief Executive Officer
Jonathan is a Filipino entrepreneur who founded Arnoks in Tarlac City in April 2019. Driven by a vision to make flavorful, affordable food accessible to more communities, he built Arnoks around its signature fried chicken, a growing network of resellers and food houses, franchise opportunities, and food-product development.
His focus goes beyond selling food: developing the Arnoks premixes and sauces, standardizing how every piece is prepared, training franchisees, and creating outlet formats for different locations and budgets, from home-based setups to the Prime-X mobile kiosk concept.
His goal is a Filipino food brand that grows across the Philippines and beyond, while creating real opportunities for people who want to build businesses of their own.
🎥 Watch Jonathan's story
Want to build with us? Join the free Zoom seminar. It takes about 1 hour, and it's the first step. 🚀